Kia ora

The Spinoff

  • The Spinoff
  • Politics
  • Pop Culture
  • Kai
  • Podcasts

Sections

  • The Best Of
  • Business
  • Science
  • Partners
  • Sports
  • Media
  • Society
  • Ātea
  • Books
  • Internet
Search for an author...

SEARCH


AUTHOR SEARCH

Search for an author...

Sections

  • The Best Of
  • Media
  • Business
  • Society
  • Science
  • Ātea
  • Partners
  • Books
  • Sports
  • Internet

Watch

  • Videos

Members

About

  • Contact
  • Advertise
  • About us
  • Jobs

Subscribe

  • Newsletters

The Spinoff Live


    Bring your stories to life

    The Spinoff: Aotearoa's premier independent media platform, disrupting norms at the nexus of news, culture and current affairs.

    Like everything we do, The Spinoff's commercial offering is impactful, insightful and attention-grabbing. Our comprehensive advertising suite includes premium editorial, audio and video content, high-visibility section sponsorships and highly effective inventory products - with all of our partnership packages carefully and collaboratively designed to meet your brand's precise needs.

    Working with The Spinoff

    Partnerships

    Sponsorships

    Display

    The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.
    Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.
    The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.
    Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.

    Partnerships

    The Spinoff redefines brand engagement through bespoke editorial, video, podcasts, events and activations. Our tailored partnerships empower your brand with a distinct voice, authentically placing it at the heart of conversations. With our award-winning editorial team, we bring your stories to life across various mediums, seamlessly integrating your brand into our creative and across our platform.

    Sponsorships

    Looking to drive the conversation? Our newsletter, podcast and category sponsorship opportunities can position your brand front and centre in topics that matter to you, with flexible short and long-term options available.

    Dynamic Inventory

    Custom Inventory Plans

    Custom Inventory Plans

    Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

    Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.
    Case Study: Creative NZ

    Case Study: Creative NZ

    In partnership with Creative New Zealand, The Spinoff created Art Work, a nine-part series of as-told-to profiles which elegantly shared the real-life stories of a diverse range of artists. Shared on The Spinoff, and amplified via Stuff, as well as a wide-ranging OOH campaign built a strong following.
    60k page views
    646k total reach
    Case Study: AA Life Insurance

    Case Study: AA Life Insurance

    The Spinoff launched Death Week in partnership with AA Life Insurance in 2023 and then again in 2024. This full-week takeover offered nuanced and broad commentary, addressing difficult questions surrounding this hard-hitting subject. It delivered 20 impactful editorial articles, original illustrations, social media amplification and a large-scale OOH campaign.
    93k page views
    1.5 min dwell time
    *2023 results
    Case Study: Auckland Transport

    Case Study: Auckland Transport

    The Spinoff's four-part content series, “Two Wheels, To Where?”, in partnership with Auckland Transport, captivated readers by exploring Tāmaki Makaurau's cycleways through the eyes of local cyclists. Stunning illustrations mapped each route, with iconic landmarks adding a vibrant visual narrative that brought the series to life. Social media buzz further unified the cycling community.
    20k page views
    1.2k clicks through
    to AT's cycle map
    Podcasts

    Podcasts

    The Spinoff has 15 unique podcast offerings, reaching on average more than 150,000 listeners monthly.

    Utilising our network of journalists, subject matter experts and media personalities, we create bespoke podcast content specifically for your brand.

    We enhance visibility by promoting these podcasts across our channels and provide customised assets to support each episode on social and ATL channels.
    Newsletters

    Newsletters

    Encompassing news, current affairs, business, sustainability and culture, our newsletter network presents a robust opportunity for focused brand sponsorship.

    Achieving an average open rate of 51% among our 100k+ subscribers, sponsoring a newsletter that resonates with your brand values is an ideal strategy to engage with a dedicated audience.
    Category sponsorships

    Category sponsorships

    From Pop Culture to Society to Politics, The Spinoff's diverse sections ignite meaningful conversations and offer varied perspectives on critical issues.

    Explore our integrated section sponsorships, tailored to meet your marketing goals with flexible short, medium and long-term opportunities.
    Custom Inventory Plans

    Custom Inventory Plans

    Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

    Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.
    Case Study: Creative NZ

    Case Study: Creative NZ

    In partnership with Creative New Zealand, The Spinoff created Art Work, a nine-part series of as-told-to profiles which elegantly shared the real-life stories of a diverse range of artists. Shared on The Spinoff, and amplified via Stuff, as well as a wide-ranging OOH campaign built a strong following.
    60k page views
    646k total reach
    Case Study: AA Life Insurance

    Case Study: AA Life Insurance

    The Spinoff launched Death Week in partnership with AA Life Insurance in 2023 and then again in 2024. This full-week takeover offered nuanced and broad commentary, addressing difficult questions surrounding this hard-hitting subject. It delivered 20 impactful editorial articles, original illustrations, social media amplification and a large-scale OOH campaign.
    93k page views
    1.5 min dwell time
    *2023 results
    Case Study: Auckland Transport

    Case Study: Auckland Transport

    The Spinoff's four-part content series, “Two Wheels, To Where?”, in partnership with Auckland Transport, captivated readers by exploring Tāmaki Makaurau's cycleways through the eyes of local cyclists. Stunning illustrations mapped each route, with iconic landmarks adding a vibrant visual narrative that brought the series to life. Social media buzz further unified the cycling community.
    20k page views
    1.2k clicks through
    to AT's cycle map
    Podcasts

    Podcasts

    The Spinoff has 15 unique podcast offerings, reaching on average more than 150,000 listeners monthly.

    Utilising our network of journalists, subject matter experts and media personalities, we create bespoke podcast content specifically for your brand.

    We enhance visibility by promoting these podcasts across our channels and provide customised assets to support each episode on social and ATL channels.
    Newsletters

    Newsletters

    Encompassing news, current affairs, business, sustainability and culture, our newsletter network presents a robust opportunity for focused brand sponsorship.

    Achieving an average open rate of 51% among our 100k+ subscribers, sponsoring a newsletter that resonates with your brand values is an ideal strategy to engage with a dedicated audience.
    Category sponsorships

    Category sponsorships

    From Pop Culture to Society to Politics, The Spinoff's diverse sections ignite meaningful conversations and offer varied perspectives on critical issues.

    Explore our integrated section sponsorships, tailored to meet your marketing goals with flexible short, medium and long-term opportunities.
    Custom Inventory Plans

    Custom Inventory Plans

    Through our wide range of content channels and multiple touchpoints, we empower partners to create bespoke inventory plans. This ensures your brand gains targeted and impactful visibility across our audience.

    Our plans are fully adaptable to suit your budget and reach goals, guaranteeing a personalised and successful partnership. Options include on-site native inventory, podcast advertisements, homepage takeovers, and standard display campaigns.

    Our audiences are valuable and they have a voice

    • 5.44M

      quarterly page views

    • 743K+

      Unique views

    • 14.3

      minutes per session

    • 223.6k

      podcast downloads

    Want to know more?

    Get in touch

    Bec Murphy
    Partnerships Director
     bec@thespinoff.co.nz

    Sections

    • The Best Of
    • Business
    • Science
    • Partners
    • Sports
    • Media
    • Society
    • Ātea
    • Books
    • Internet

    Watch

    • Videos

      Members

        About

        • Contact
        • Advertise
        • About us
        • Jobs

        Subscribe

        • Newsletters

        The Spinoff Live

            FOLLOW US

            DOWNLOAD THE APP

            Privacy PolicyThe Spinoff Members Terms and ConditionsThe Spinoff Advertising Terms and Conditions

            The Spinoff is subject to NZ Media Council procedures. A complaint must be first directed in writing, within one month of publication, to info@thespinoff.co.nz. If not satisfied with the response, the complaint may be referred to the online complaint form at www.presscouncil.org.nz along with a link to the relevant story and all correspondence with the publication.

            © The Spinoff 2025
            ×
            ▼

            Loading...